Apart from being into music, video sharing, virtual gifting and staying in touch with friends, Facebook is moving one step ahead into developing a virtual online mall of all type of goods. This social media giant is growing tremendously as most of the pals around us have gotten Facebook Application on their mobile phones and stay online for all day long. Thus it is mostly considered that it is suitable for making fans only and not for business. But to negate this concept, e-commerce was brought to Facebook with questions in mind like, “Will e-commerce be welcomed on Facebook or e-commerce will interrupt the normal user’s experience on king of social networks?”
Most of the companies are already using Facebook platform for driving traffic to their sites or attracting customers to their brands and let them recognize the launch of new products. Businesses faced one problem in particular that Facebook is unable to accomplish transaction for those e-commerce sites on its own platform. This issue was resolved by Facebook in form of Payvement Application. Payvment is an application of storefront that directly deals with the transaction issues faced by e-commerce storefronts on Facebook.
This new application has brought revolution to Facebook storefronts and retailers were waiting for such applications so that they can transact directly with the clients. Storefronts owner can use this application and accept money from customers via PayPal account or through credit cards sanctioned via PayPal. I know mostly people do not take Facebook seriously for business purpose but there are several users who prefer to shop online and mostly users are registered on Facebook. There are several others e-commerce applications but Payvment is only application that allows Facebook users to shop from several online retailers and add all items in shopping cart, without leaving Facebook.
Payvment has not all leisure offers for customers only, it allows retailers to sign up for this application and agree to offer discount to everyone who become “Fan” of the retailer on Facebook. You must be thinking that how retailers become agree to offer discount to their page fans? It happens because of the notifications system of Facebook, once the user becomes fan of page, notification is sent to his all friends by Facebook and people become more attracted towards the specific storefront and it is a clever tactic for the retailers that save their money to be spent on advertising.